Optimization of PMAX campaigns is a crucial step towards achieving better results. This article provides an overview of essential strategies and techniques that will help you improve campaign performance and reach your…
There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…
Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…
Guide to Performance Max Campaign for E-commerce Whether you are new to Google Ads or even a senior marketing specialist, you must have heard about Performance Max and how it is essential…
The 4As framework is a tool used to measure the effectiveness of advertising and understand how well an ad performs. It stands for Awareness, Attitudes, Action, and Allegiance. Here’s how you can…
Unlocking Accurate Google Ads Conversions Looking to elevate your Google Ads conversions on Shopify? The key to robust ROI and boosted conversions lies in meticulous setup and smart Google Ads conversion tracking.…
Did you want to create a category DSA campaign, but there were many categories, and you wanted to target only some of them? How do you choose the correct categories for a…
Welcome to our new post, where we bring you exciting updates from the world of PPC advertising. Today, we’re looking at the news that will affect how we optimize campaigns and target…
Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…
SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…