Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…
SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…
We have again prepared the news from the world of Google Analytics 4 that happened in the last weeks. Google Analytics introduced new functions that simplify work with reports, especially for properties…
Using UTM parameters for Google Analytics 4 is more important than ever. There is still no filter functionality in GA4, so the data you get into GA4 has to be clean. You…
Linking BigQuery and GA4 is a powerful combination for several reasons: Access to raw data: When you link GA4 with BigQuery, you can export raw, unsampled data from GA4 into BigQuery, giving…
Linking your Analytics property to your Google Ads account will enable data to flow between the products. Most important benefits: See your Google Ads campaigns and dimensions in the Acquisition overview and…
In addition to the standard reports, we can use the Explore section in GA4. This section is the real strength of GA4, as it offers excellent variability in report creation. It’s like…
Why should we import to GA4? You should have all revenue and cost data in one place to have a complete picture of your KPIs: Blended CPA / Blended ROAS MER GA4…
The reports in GA4 have changed compared to UA as follows: Anything you don’t find in the picture above, you have to create yourself. To work with reports, you need to understand…
In Universal Analytics you may used to have events, goals and transactions (for e-commerce sites). In GA4 there are just events and conversions. An event is a user interaction with your website…