Events in GA4 are user interactions with your website or app that are tracked by the GA4 tracking code. Events can include a wide range of actions, such as button clicks, video…
Attribution in Google Analytics refers to assigning credit for a specific conversion or user action to a particular marketing channel or touchpoint within a conversion path. Attribution models allow us to understand…
We set up a referral exclusion list for online stores mainly because of payment gateways. Since the payment gateway has a different domain than ours, this is the source from where the…
Google Signals allows better cross-device tracking of users who are logged into their Google account. How to turn it on: 1) Admin > Property > Data Settings > Data Collection >> Enable…
Data retention in GA4 refers to the period of time that user-level and event-level data is stored in your GA4 property before it is automatically deleted. The default is set to 2…
Excluding internal traffic from Google Analytics 4 is recommended for a few reasons: Accurate reporting: When analyzing website traffic, you want to make sure that the data you’re seeing reflects the behavior…
In some cases, we may need to track multiple domains within a single Google Analytics 4 property. For this purpose we can configure multiple domains in the Data Stream settings. Important note:…
When setting up Data Stream, the Events section displays the Enhanced measurement, which is enabled by default. It automatically measures some events from the web without the need of any further configuration.…
The word Google Analytics 4 has been thrown around a lot lately. The current Universal Analytics (also called Google Analytics 3) is ending this year on July 1, 2023. It will be…