The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…
CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…
We have again prepared the news from the world of Google Analytics 4 that happened in the last weeks. Google Analytics introduced new functions that simplify work with reports, especially for properties…
You already have an account set up; campaigns set up, and videos available that are entertaining, informative, and educational. You’ve run your first ads, and now what? How do you optimize your…
Thanks to Google Tag Manager, we can insert various tags (brands) on our website quickly and easily without the need to modify the source code. This means that it can be done…
The Performance Max campaign (PMax) will soon be available for hotel advertisers as well PMax will soon also support travel goals. Ads should appear on Google Maps, Search, YouTube Ads, and Hotel…
TikTok has recently become one of the most downloaded apps in the world. Looking at the numbers, the rapid growth of the app’s popularity is much more apparent. In the first quarter…
Using UTM parameters for Google Analytics 4 is more important than ever. There is still no filter functionality in GA4, so the data you get into GA4 has to be clean. You…
Linking BigQuery and GA4 is a powerful combination for several reasons: Access to raw data: When you link GA4 with BigQuery, you can export raw, unsampled data from GA4 into BigQuery, giving…
Linking your Analytics property to your Google Ads account will enable data to flow between the products. Most important benefits: See your Google Ads campaigns and dimensions in the Acquisition overview and…