Data retention in GA4 refers to the period of time that user-level and event-level data is stored in your GA4 property before it is automatically deleted. The default is set to 2…
Excluding internal traffic from Google Analytics 4 is recommended for a few reasons: Accurate reporting: When analyzing website traffic, you want to make sure that the data you’re seeing reflects the behavior…
In some cases, we may need to track multiple domains within a single Google Analytics 4 property. For this purpose we can configure multiple domains in the Data Stream settings. Important note:…
When setting up Data Stream, the Events section displays the Enhanced measurement, which is enabled by default. It automatically measures some events from the web without the need of any further configuration.…
The word Google Analytics 4 has been thrown around a lot lately. The current Universal Analytics (also called Google Analytics 3) is ending this year on July 1, 2023. It will be…
Migrating to GA4 may seem simple. However, during my six years of working in web analytics and three years of deploying GA4 (formerly App+Web), I have gone through many files. We deploy…
Hello! Recently, ChatGPT or GA4 has been among the most popular terms in the marketing world. Today we will talk more about GA4. We attach great importance to this tool. Did you…
What is Scarabaeus? Scarabaeus is a marketing tool developed by 6clickz that offers a unique way of reporting product optimisation results for Google Shopping ads. Scarabaeus connects data and metrics from Google…
Are you bored of creating search campaigns via Google Ads? Are you frustrated by the tedious preparation of keywords and responsive ads in Google sheets? Our company generated a script that will…