In addition to the standard reports, we can use the Explore section in GA4. This section is the real strength of GA4, as it offers excellent variability in report creation. It’s like an in-app Looker Studio.
The reports we often create are different versions of funnel reports (funnel exploration, trended funnel), sales performance or site search reports. However, these reports we know from UA in GA4 are outside the basic setup. There is a gallery of reports, or we can create a report from scratch.
Video on how to use path exploration report:
