Lukáš Hvizdoš

Let us show you how we create product PPC Campaigns from the product feed in one click using the data from price comparators. Meeting with a client: “I’ve tried a number of…

In the part one, we explained what prompted us to consider the automatic creation of campaigns from the feed and how we handled the creation of campaigns and current ads. Now, there…

In the previous articles, we talked about how to create automatic campaigns from the feed, how to automatically update ads and how to create conditions to launch and stop ad sets. A…

What is Scarabaeus? Scarabaeus is a marketing tool developed by 6clickz that offers a unique way of reporting product optimisation results for Google Shopping ads. Scarabaeus connects data and metrics from Google…

CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…

The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…

Did you want to create a category DSA campaign, but there were many categories, and you wanted to target only some of them? How do you choose the correct categories for a…

Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…

There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…