Gabriel Jurčo

Source: Daasity MER, or marketing efficiency ratio, is a marketing performance metric that measures the effectiveness of a marketing campaign or initiative by comparing the cost of the campaign to the revenue or…

Are you bored of creating search campaigns via Google Ads? Are you frustrated by the tedious preparation of keywords and responsive ads in Google sheets? Our company generated a script that will…

Hello! Recently, ChatGPT or GA4 has been among the most popular terms in the marketing world. Today we will talk more about GA4. We attach great importance to this tool. Did you…

Migrating to GA4 may seem simple. However, during my six years of working in web analytics and three years of deploying GA4 (formerly App+Web), I have gone through many files. We deploy…

How to create a GA4 account for a new website This guide is for you if you set up a GA4 account for a brand new website and you don’t have any…

The word Google Analytics 4 has been thrown around a lot lately. The current Universal Analytics (also called Google Analytics 3) is ending this year on July 1, 2023. It will be…

When setting up Data Stream, the Events section displays the Enhanced measurement, which is enabled by default. It automatically measures some events from the web without the need of any further configuration.…

In some cases, we may need to track multiple domains within a single Google Analytics 4 property. For this purpose we can configure multiple domains in the Data Stream settings. Important note:…

Excluding internal traffic from Google Analytics 4 is recommended for a few reasons: Accurate reporting: When analyzing website traffic, you want to make sure that the data you’re seeing reflects the behavior…

Data retention in GA4 refers to the period of time that user-level and event-level data is stored in your GA4 property before it is automatically deleted. The default is set to 2…

Google Signals allows better cross-device tracking of users who are logged into their Google account. How to turn it on: 1) Admin > Property > Data Settings > Data Collection >> Enable…

We set up a referral exclusion list for online stores mainly because of payment gateways. Since the payment gateway has a different domain than ours, this is the source from where the…

Attribution in Google Analytics refers to assigning credit for a specific conversion or user action to a particular marketing channel or touchpoint within a conversion path. Attribution models allow us to understand…

Events in GA4 are user interactions with your website or app that are tracked by the GA4 tracking code. Events can include a wide range of actions, such as button clicks, video…

In Universal Analytics you may used to have events, goals and transactions (for e-commerce sites). In GA4 there are just events and conversions. An event is a user interaction with your website…

The reports in GA4 have changed compared to UA as follows: Anything you don’t find in the picture above, you have to create yourself. To work with reports, you need to understand…

Why should we import to GA4? You should have all revenue and cost data in one place to have a complete picture of your KPIs: Blended CPA / Blended ROAS MER GA4…

In addition to the standard reports, we can use the Explore section in GA4. This section is the real strength of GA4, as it offers excellent variability in report creation. It’s like…

Linking your Analytics property to your Google Ads account will enable data to flow between the products. Most important benefits: See your Google Ads campaigns and dimensions in the Acquisition overview and…

Linking BigQuery and GA4 is a powerful combination for several reasons: Access to raw data: When you link GA4 with BigQuery, you can export raw, unsampled data from GA4 into BigQuery, giving…

Using UTM parameters for Google Analytics 4 is more important than ever. There is still no filter functionality in GA4, so the data you get into GA4 has to be clean. You…

SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…

Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…

Unlocking Accurate Google Ads Conversions Looking to elevate your Google Ads conversions on Shopify? The key to robust ROI and boosted conversions lies in meticulous setup and smart Google Ads conversion tracking.…

The 4As framework is a tool used to measure the effectiveness of advertising and understand how well an ad performs. It stands for Awareness, Attitudes, Action, and Allegiance. Here’s how you can…